Authentic Vintage Lydia of London Purple Floral Print Ruched Shift Dress 'VIP'

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At least 50 years young, this dress in vivid purple florals on a speckled ground of olive, khaki and black is stunning. The Lydia of London label tells you this came out of London at the height of the city's mid-century fashion moment, when British designers were producing work that was genuinely bold and entirely their own. The dress is a fitted shift with a beautiful ruched drape gathered softly across the front neckline and bust, falling into a gentle cowl fold. It is the detail that sets this dress apart from every other shift in the room.

The silhouette is fitted through the waist and hip, hitting at the knee, with a rear zip closure and sleeveless cut. The fabric is a fine cotton blend with a slight lustre that gives the purple florals real depth and the overall print a painterly quality.

Wear it to a wedding with your favourite heels in bronze or silver and a slim silver cuff. Pair it with ankle boots in tan or forest green and a mustard yellow clutch for something that feels current and confident. The purple in this print is bold enough to carry a coral or terracotta shoe beautifully, or go the other direction entirely with a deep teal heel and silver drop earrings for evening. Add a fitted blazer in deep plum or olive and the look shifts from afternoon to dinner. The ruched neckline gives the dress a softness across the bust that balances the fitted body well. It suits a figure that likes a defined waist and a dress with a considered neckline rather than a plain finish.

Keen to try on? Visit The Aviary - make your booking here.

Circa: 1940 - 1970 
Origin: Consignment
Label: Lydia of London

Fabric: Cotton, Easy Care (Poly/Nylon/Acrylic/Acetate)  blend
Condition: Very good, commensurate with age and love. Small repair under left arm, does not detract from wearing.
Care: Cool gentle hand wash, line dry

Modern Size Indicator*: 6 - 8
Measurements*: Bust 38 cm, Waist 34 cm, Hip 44 cm (laid flat)
Vintage Size Indicator: n/a

Fit: Fitted shift, defined waist and hip, knee length
Fixture: Rear zip
Features: Vivid purple floral print on speckled khaki and black ground, ruched cowl front neckline, sleeveless, Lydia of London label

NOTE: For best fit, we recommend comparing measurements with a similar garment you already love. We are always happy to confirm additional details prior to purchase. Sale Items/Damaged Items cannot be exchanged, refunded or returned. Colours may display differently on various devices.

Our vintage items are rated as follows:
  • Excellent: Near or near to new quality, with no noted flaws and may often be presented in original packaging or, with original tags (deadstock) all commensurate with age and love
  • Very Good: May have some minor issue, as seen or noted
  • Good: Some minor flaws which may be repairable, or may not detract from the garment when worn
  • Rescue: Flaws as described which may or may not detract when worn in most cases possibility of repair

We estimate sizes as current or, 'modern' sizing rather than vintage sizing as eras do vary.

Please take a moment to check if this item will fit!
View our Sizing Chart (opens in a new window).

Still not sure? Just email us the details of this piece and your measurements, and we can help you check if it will fit before you purchase.

Please take a moment to view our Refund Policy! Under the New Zealand Consumer Guarantees Act, stores providing second-hand or used clothing do not come under the same regulations as newly made clothing. Read our full Refund Policy for Painted Bird, Stylist Services and The Aviary (opens in a new window). We cannot refund or exchange earrings, hair accessories or face masks for hygiene reasons. We also cannot refund or exchange gift cards. Cancellation and 'no-show' appointments made for stylist and fitting room services are also subject to a no refund policy.

Still not sure? We'll gladly hold this item for you for 24 hours while we provide measurements of this item on request. Don't miss out - email us today.