1960s Jennifer Dean Boutique Sunrise Wool Shift Dress 'VIP'

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This one is pure 1960s confidence. Clean lines, an uncomplicated silhouette, and then that hit of colour at the hem like a little private sunrise you carry through the day.

Made by Jennifer Dean, this authentic vintage mini shift keeps the shape classic with a scoop neckline and sleeveless cut that lets your shoulders and arms do their thing. The fabric has that soft, felted wool feel, giving the dress a beautiful structure without turning stiff. It skims rather than clings, and the gentle A-line makes movement easy.

The showstopper is the bold sunrise appliqué at the lower side, with deep burgundy tones and a bright yellow arc, finished with stitched rays. It is graphic, mod, and surprisingly wearable. The kind of detail that makes people ask, “Where did you find that?” - Make sure you tell them at Painted Bird Vintage!

Fit-wise, this is a dream for anyone who loves a streamlined silhouette that still gives breathing room. It works on a range of proportions because the shape is intentional: tidy at the top, relaxed through the body, and polished all the way down.

Style it and layer with a simple blouse or 'T' underneath adding opaque tights and boots or loafers for weekday sharpness. Or, bare legs and flats when the weather plays nice. Add a cropped jacket, or let it stand alone and do the talking.

This is good fashion with a backstory, and a rare slice of boutique Auckland design history.

Circa: 1940 - 1970
Origin:
Consignment
Label:
Jennifer Dean Boutique Ltd

Fabric:
Wool soft blend
Condition:
Excellent commensurate with age and love

Modern Size Indicator*:
8 - 10
Measurement: Bust 38 cm, Waist 36 cm, Hip 46 cm (Laid flat)
Vintage Size Indicator: 12

Fit: Classic shift with gentle A-line skim
Fixture: Original
Care: Dry clean recommended

HISTORY: Jennifer Dean Boutique Ltd (Auckland, New Zealand) was part of the mid-century boutique wave that grew in Auckland during the 1960s, when small local fashion businesses produced short-run garments for a city clientele seeking modern, international-looking style. Boutique labels like this typically offered limited production and more personalised service than department stores, helping shape an early New Zealand designer retail scene before mass import fashion became dominant.. More information about the label can be found at New Zealand Fashion Museum.

NOTE: Sale Items/Damaged Items cannot be exchanged, refunded or returned. Colours may display differently on various devices.

Our vintage items are rated as follows:
  • Excellent: Near or near to new quality, with no noted flaws and may often be presented in original packaging or, with original tags (deadstock) all commensurate with age and love
  • Very Good: May have some minor issue, as seen or noted
  • Good: Some minor flaws which may be repairable, or may not detract from the garment when worn
  • Rescue: Flaws as described which may or may not detract when worn in most cases possibility of repair

We estimate sizes as current or, 'modern' sizing rather than vintage sizing as eras do vary.

Please take a moment to check if this item will fit!
View our Sizing Chart (opens in a new window).

Still not sure? Just email us the details of this piece and your measurements, and we can help you check if it will fit before you purchase.

Please take a moment to view our Refund Policy! Under the New Zealand Consumer Guarantees Act, stores providing second-hand or used clothing do not come under the same regulations as newly made clothing. Read our full Refund Policy for Painted Bird, Stylist Services and The Aviary (opens in a new window). We cannot refund or exchange earrings, hair accessories or face masks for hygiene reasons. We also cannot refund or exchange gift cards. Cancellation and 'no-show' appointments made for stylist and fitting room services are also subject to a no refund policy.

Still not sure? We'll gladly hold this item for you for 24 hours while we provide measurements of this item on request. Don't miss out - email us today.